OEMs don’t have the luxury of waiting months for a custom motor build when planning their electrification project, especially when timelines shift or specifications change.
That’s where the partnership between Electrified Motors and Kraft Mobile Systems stands out.
Electrified has developed a highly flexible motor with the end customer and distributor partner in mind, which is changing the way motors are supplied into the off-highway market.
Through the partnership with Kraft, the ‘Electrified Motor Build Programme’ means motors can be configured locally from stock with the right shaft and adapter plate for the customer’s end use in record time.
What Is the Electrified Motor Build Programme at Kraft?
Instead of holding fully configured motors in stock, Kraft carries no-shaft Electrified Motors in stock with a large assortment of output shafts, adapter plates and miscellaneous configurable add-ons.
When a customer order comes in, Kraft can configure the motor by installing the required shaft and adapter from inventory quickly tailoring the motor to the application.
The result? Significantly reduced local lead times compared with a factory build.
Built for Real-World Flexibility
Electrified Motors designed their product platform with this kind of adaptability in mind.
Managing Director Jim Winchester explains: “The motor architecture supports modular configuration, allowing distributor partners like Kraft to respond rapidly without compromising performance or reliability.
“For OEMs in construction, agriculture, material handling and other off-highway sectors, this means fewer project delays and more confidence when committing to electrification.”
A Smarter Way to Manage Inventory
Inventory risk is a real issue in electrification. Distributors can get stuck with slow-moving or inactive stock, especially when customers revise specifications late in the buying cycle. A motor with the ‘wrong’ shaft can sit on a shelf for months or years.
The Electrified Motor Build Programme solves that problem by stocking core motor units and adding shafts and adapters only when required. This means:
- Inventory becomes far more flexible
- Motors can be adapted to multiple applications
- Capital isn’t locked up in niche configurations
- The risk of obsolete stock is dramatically reduced
More Than a Distributor Partner: A True Integrator
With over five decades of experience in fluid power and a rapidly growing footprint in electrification, Kraft Mobile Systems doesn’t just sell components they design and integrate complete solutions.
As Kraft’s Vice President of Sales Pat Green puts it: “Kraft have a long storied history in hydraulics and rapidly growing electrification. The ‘Electrified Motor Build Programme’ enables us to modify the motor we already have in stock, quickly configure it to the customer’s needs and have it in the customer’s hands in a matter of days rather than weeks and months.”
This system capability means Kraft can supply a complete electrified package built around an Electrified Motors platform, including:
- Battery
- Battery Management System (BMS)
- Controller
- Motor
- Gearing
- Pumps
For OEMs in the off-highway space this is a major advantage. Instead of sourcing components from multiple suppliers and managing integration risk they can work with one experienced partner.
This reduces complexity, shortens development cycles and accelerates time to market.
Summary
Off-highway operating environments are often demanding, presenting challenges for transitioning from diesel to electric with tough challenging conditions and often tight packaging requirements.
By combining a modular motor platform with a distributor-led configuration model and full system integration capability, Electrified Motors and Kraft Mobile Systems are making electrification easier to adopt with:
- Faster lead times
- Reduced inventory risk
- Configurable motor solutions
- Complete electrified system supply
- Deep off-highway experience
If you’re an OEM or end user in the off-highway space, contact us to discuss your next project.