Jim Winchester

Jim Winchester is Managing Director of Electrified Motors, overseeing the company’s strategy, operations and global product delivery.

He drives the launch and adoption of Electrified Motors’ products in off-highway markets worldwide, ensuring customers receive high-performance, reliable solutions tailored to their needs.

With extensive experience in the sector and a strong international network, Jim combines deep industry knowledge with a track record of delivering complex engineering projects on time and at scale.

Prior to Electrified Motors, he was Sales and Marketing Director at Ashwoods Electric Motors.

Jim holds a BEng in Motorsport Engineering from Oxford Brookes University.