Lloyd Ash

Lloyd Ash is the Founder and Innovation Director of Electrified Motors and is central to the development of the company’s core technology.

He leads innovation across motor architecture, with a clear focus on designing products where high-volume manufacturability is embedded from the outset.

This approach has enabled Electrified Motors to scale rapidly and establish a leading position in its market.

Lloyd has dedicated nearly 30 years to vehicle electrification, beginning his career as an apprentice in racing car engineering and progressing to the forefront of electric motor innovation.